GENESIS

Genesis love all sorts of bikes, so odds-on the bikes you love to ride are the ones they enjoy bringing to life. They aren't the biggest brand or perhaps the coolest, they don't spend the most on marketing and definitely haven't been around the longest, they aren't at the pointy end of the latest fad and don't take themselves too seriously either...but what they are serious about is delivering an ever-broader range full of only really good bikes. They're honest about what they make and where they make it, are proud to create bikes that work well and meet a need perfectly.